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There are a great number of conferences that debate upon the marketing and communication topic, but not so many that focus on dedicated solutions and results for the entrepreneurial community. This is why we believe in the added value of Venture Mentoring: problem solving, solution providing workshop.

Every two weeks, we put a great topic for debate  and welcome all startups and entrepreneurs that are willing to share their business concerns and find out, together with our experienced mentor and the entire gathered community, possible solutions. Next Monday, we will discuss: “Communication and Branding for start-ups” with Iuliana Butuc-Cerchez.

Iuliana has a wide experience of over 8 years in communication and branding for tech, e-commerce and financial services companies, but also personal branding. Her passion for technology started while working as a specialized IT&C journalist at Ziarul Financiar. In 2004, she accepted the challenge to switch roles and joined Radu Georgescu’s initiative as PR specialist for GECAD. In only a month, Iuliana Butuc-Cerchez took over the entire GECAD rebranding process, while also being in charge of launching new brands like ePayment, Axigen and later Avangate. Between 2010 and 2011 she worked on transforming ePayment into PayU as the brand consultant and presently she continues her collaboration with the financial services company as its PR & Communication Advisor. As communication advisor she has also worked for other technology, public facilities and auto production companies.

We’ve listed below the event agenda and we’re very much looking forward to having you join us. You can enlist here!

Agenda: 

15.00 – Introduction & Welcome speech

15.10-15.30 – Short presentation of startups

15.30-15.50 – Imagination exercise on communication and branding

15.50-16.10 – Guest story teller – Ovidiu Oancea, ex IT Entrepreneur on building a new brand — Stephany’s

16.10-16.30 What do you need to know when you start your own IT startup? What happens after the product launch? What to communicate and when? How much should you invest? Who are your brand ambassadors?

16.30 – 16.45 – Short break with Stephany’s Cupcakes

16.45-end  – Personalised discussion on product brands with all participants